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Invest in OOHAPP and revolutionize the way you advertise, reach more customers and drive your business forward.
Company Information
OOHAPP ADSPACE NETWORKS LLP
At OOHAPP, we highly understand the importance of booking OOH Media and offer a highly featured and organized platform to ensure consumer satisfaction. We are strategizing our concept to minimize the cost of booking hoarding services while providing brands with a convenient way to check the availability of hoarding services they require.
OOHAPP lets you compare hoardings by price, location, star rating, amenities, and more so that you can find the perfect place for your next advertising campaign. You can also book multiple hoarding using one account and get notifications for every procedure we execute.
Get Into The Advertising World!
Management & Boards Members
PRAVEEN RASTOGI
Founder & CEO
Praveen has been a visionary in the field of media andtechnology. He has been instrumental in developing and
launching several innovative products and services in the mediaand technology sectors.
SUSHIL GAUTAM
Chief Operating Officer
Sushil is responsible for overseeing all operations of the company. This includes the development and implementation of strategies and policies to increase efficiency and productivity, the coordination of all departments.
Abhishek Tripathi
Head of Product
Abhishek must stay abreast of the advancements in AI-based OOH media technology and make sure that the product features are up to date. He also need to ensure that the product is user-friendly, meets the needs of our customers.
CONTACT
INVESTOR RELATIONS
What Problems OOHAPP Is Solving?
1. Problem: poor communication between clients and agencies
Solution: OOHAPP’s platform makes it easier to collaborate and share information, enabling more efficient and effective communication.
1. Problem: poor communication between clients and agencies.
Solution: OOHAPP’s platform makes it easier to collaborate and share information, enabling more efficient and effective communication.
2. Problem: Difficulties with data collection and analysis.
Solutions: OOHAPP’s platform provides a suite of analytics tools that give users access to real-time data and performance
3. Problem : Unclear insights into consumer behavior
Solutions: OOHAPP’s platform offers a comprehensive view of consumer behaviour and decision-making, helping agencies tailor their
OOH campaigns to target audiences more precisely.
4. Problem : Lack of integration with other media channels:
Solutions : OOHAPP’s platform offers seamless integration with other media channels, allowing agencies to measure and track the
success of their multi-channel campaigns more accurately.
5. Problem : Inefficient resource utilization.
Solutions : OOHAPP’s platform streamlines the process of creating, deploying, and managing OOH campaigns, making it easier for
agencies to allocate resources more effectively.
6. Problem : Challenges with creative development.
Solutions : OOHAPP’s platform provides access to a library of creative assets, making it easier for agencies to develop OOH
campaigns faster and with more impact.
7. Problem : Difficulty with audience segmentation.
Solutions : OOHAPP’s platform makes it easy to segment audiences and target campaigns to specific demographics,
helping agencies reach the right people with the right messages.
8. Problem : Limited access to OOH inventory.
Solutions : OOHAPP’s platform offers a comprehensive list of OOH inventory, making it easier for agencies to find the best locations for
their campaigns.
9. Problem : Difficulty with campaign measurement.
Solutions : OOHAPP’s platform offers a range of measurement tools that allow agencies to track the performance of their campaigns
in real-time.
10. Problem : Lack of transparency in OOH pricing
Solutions : OOHAPP’s platform offers a transparent pricing structure, giving agencies more control over their budgets.
Solution: OOHAPP’s platform makes it easier to collaborate and share information, enabling more efficient and effective communication.
2. Problem: Difficulties with data collection and analysis.
Solutions: OOHAPP’s platform provides a suite of analytics tools that give users access to real-time data and performance
3. Problem : Unclear insights into consumer behavior
Solutions: OOHAPP’s platform offers a comprehensive view of consumer behaviour and decision-making, helping agencies tailor their OOH campaigns to target audiences more precisely.
4. Problem : Lack of integration with other media channels:
Solutions : OOHAPP’s platform offers seamless integration with other media channels, allowing agencies to measure and track the success of their multi-channel campaigns more accurately.
5. Problem : Inefficient resource utilization.
Solutions : OOHAPP’s platform streamlines the process of creating, deploying, and managing OOH campaigns, making it easier for agencies to allocate resources more effectively.
6. Problem : Challenges with creative development.
Solutions : OOHAPP’s platform provides access to a library of creative assets, making it easier for agencies to develop OOH campaigns faster and with more impact.
7. Problem : Difficulty with audience segmentation.
Solutions : OOHAPP’s platform makes it easy to segment audiences and target campaigns to specific demographics, helping agencies reach the right people with the right messages.
8. Problem : Limited access to OOH inventory.
Solutions : OOHAPP’s platform offers a comprehensive list of OOH inventory, making it easier for agencies to find the best locations for their campaigns.
9. Problem : Difficulty with campaign measurement.
Solutions : OOHAPP’s platform offers a range of measurement tools that allow agencies to track the performance of their campaigns in real-time.
10. Problem : Lack of transparency in OOH pricing
Solutions : OOHAPP’s platform offers a transparent pricing structure, giving agencies more control over their budgets.
Solution: OOHAPP’s platform makes it easier to collaborate and share information, enabling more efficient and effective communication.
2. Problem: Difficulties with data collection and analysis.
Solutions: OOHAPP’s platform provides a suite of analytics tools that give users access to real-time data and performance
3. Problem : Unclear insights into consumer behavior
Solutions: OOHAPP’s platform offers a comprehensive view of consumer behaviour and decision-making, helping agencies tailor their OOH campaigns to target audiences more precisely.
4. Problem : Lack of integration with other media channels:
Solutions : OOHAPP’s platform offers seamless integration with other media channels, allowing agencies to measure and track the success of their multi-channel campaigns more accurately.
5. Problem : Inefficient resource utilization.
Solutions : OOHAPP’s platform streamlines the process of creating, deploying, and managing OOH campaigns, making it easier for agencies to allocate resources more effectively.
6. Problem : Challenges with creative development.
Solutions : OOHAPP’s platform provides access to a library of creative assets, making it easier for agencies to develop OOH campaigns faster and with more impact.
7. Problem : Difficulty with audience segmentation.
Solutions : OOHAPP’s platform makes it easy to segment audiences and target campaigns to specific demographics, helping agencies reach the right people with the right messages.
8. Problem : Limited access to OOH inventory.
Solutions : OOHAPP’s platform offers a comprehensive list of OOH inventory, making it easier for agencies to find the best locations for their campaigns.
9. Problem : Difficulty with campaign measurement.
Solutions : OOHAPP’s platform offers a range of measurement tools that allow agencies to track the performance of their campaigns in real-time.
10. Problem : : Lack of transparency in OOH pricing
Solutions : OOHAPP’s platform offers a transparent pricing structure, giving agencies more control over their budgets.
Solution: OOHAPP’s platform makes it easier to collaborate and share information, enabling more efficient and effective communication.
2. Problem: Difficulties with data collection and analysis.
Solutions: OOHAPP’s platform provides a suite of analytics tools that give users access to real-time data and performance
3. Problem : Unclear insights into consumer behavior
Solutions: OOHAPP’s platform offers a comprehensive view of consumer behaviour and decision-making, helping agencies tailor their OOH campaigns to target audiences more precisely.
4. Problem : Lack of integration with other media channels:
Solutions : OOHAPP’s platform offers seamless integration with other media channels, allowing agencies to measure and track the success of their multi-channel campaigns more accurately.
5. Problem : Inefficient resource utilization.
Solutions : OOHAPP’s platform offers seamless integration with other media channels, allowing agencies to measure and track the success of their multi-channel campaigns more accurately.
6. Problem : Challenges with creative development.
Solutions : OOHAPP’s platform provides access to a library of creative assets, making it easier for agencies to develop OOH campaigns faster and with more impact.
7. Problem : Difficulty with audience segmentation.
Solutions : OOHAPP’s platform makes it easy to segment audiences and target campaigns to specific demographics, helping agencies reach the right people with the right messages.
8. Problem : Limited access to OOH inventory.
Solutions : OOHAPP’s platform offers a comprehensive list of OOH inventory, making it easier for agencies to find the best locations for their campaigns.
9. Problem : Difficulty with campaign measurement.
Solutions : OOHAPP’s platform offers a range of measurement tools that allow agencies to track the performance of their campaigns in real-time.
10. Problem : : Lack of transparency in OOH pricing
Solutions : OOHAPP’s platform offers a transparent pricing structure, giving agencies more control over their budgets.
What Are The Major Benefit Of OOHAPP?
1. Automates the buying and selling of OOH media inventory.
2. Facilitates real-time tracking and reporting of campaigns.
3. Enhances the effectiveness of OOH campaigns by enabling better targeting and optimization.
4. Enhances the creativity of OOH campaigns with personalized content.
5. Increases the reach of OOH campaigns.
6. Helps to identify the most effective times, locations and sizes for OOH media placements.
7. Improves the efficiency of OOH media buying.
8. Enables better insights into the performance of OOH campaigns.
9. Facilitates the integration of OOH with other media channels.
10. Helps to identify new OOH opportunities.
Where did the idea come from?
The idea for OOHAPP originated from the need to optimize outdoor advertising. We noticed that there was a lack of effective and efficient solutions that enable businesses to accurately track the effectiveness of their outdoor ad campaigns. We wanted to create a platform that not only tracks performance, but also provides data driven recommendations for optimizing ad campaigns. We leveraged the power of AI to develop a custom platform that provides an unprecedented level of insights and analytics for the outdoor advertising industry.
OOHAPP’s Business Model
The business model of OOHAPP-custom AI based OOH Media App can be broken down into the following key points:
1. Core Revenue Generation: OOHAPP will generate revenue through ads for customers who avail its services. It will charge a fee for every ad displayed on its platform, with the fees being determined by the type and size of the advertisement.
2. Custom Data Analytics: The platform will generate revenue through the sale of data analytics. It will collect data from its customers and use it to create detailed reports that will help them optimize their advertising campaigns and understand their target audience better.
3. Partnership Based Model: The platform will enter into partnerships with other media outlets to increase its reach and provide its services to a wider audience. It will also enter into partnerships with advertisers to provide them with detailed analytics and insights into their target audiences.
4. Subscription Based Model: The platform will offer subscription plans to its customers. These plans will be tailored to their needs and will provide them with access to the platform’s features and services.
OOHAPP’s Growth Projection
OOHAPP’s growth projection can be mathematically represented as G= 1.3^5, where G is the growth rate.
With OOHAPP, we are projecting to double our revenue every year for the next 5 years. We are confident that our app will achieve this growth trajectory. Our technology is advanced and can easily manage
large amounts of data and automate customer segmentation, customer journey mapping, and content optimization.We are also confident that we will be able to tap into the growing OOH media market and expand our customer base. Our business model is designed to be sustainable and profitable, and we have a team of experienced professionals that are committed to our success. We are confident that in 5 years, we will have a significant presence in the OOH media market and will be able to provide our customers with the best OOH experience.
Industry Core Values
The outdoor advertising industry is committed to providing accurate, truthful, and non-deceptive advertising. We believe in the freedom of expression and the power of advertising to communicate important messages to the public. Our industry also values creativity and innovation, and we constantly strive to find new and better ways to reach consumers.
We are proud of the work we do and the contributions we make to society. We are committed to being good stewards of the environment and operating our businesses socially and environmentally responsible. We are committed to treating our employees, customers, and business partners with respect and integrity. We are a community of professionals who value teamwork, collaboration, and mutual respect.
Industry Problems
Big metro cities like Delhi and Mumbai have become too expensive for clients to execute outdoor campaigns. With the rising cost of living, many clients are forced to budget their ad spending more carefully. As a result, outdoor campaigns in these cities have become less common. This is not to say that outdoor campaigns are dead in these cities. There are still opportunities to reach consumers through out-of-home advertising. However, it is essential to be aware of the challenges of executing an outdoor campaign in a big city.
The OOH companies that do not focus much on digital techniques either lack the digital expertise and understanding or focus more on traditional OOH, which is where the meat of their business currently lies. OOH, concepts are now unorganized in India. It adds a bottleneck where the companies sell media, which is not the best solution for the respective clients.
Small businesses must constantly evolve their marketing strategies to maintain a good brand reputation and customer base. The use of hoardings and other OOH (out-of-home) advertising services is a prevalent marketing technique. However, these services can be pretty expensive for small businesses at desired locations, and the lack of hoarding availability can be a big issue. Using digital screens is a new and innovative solution that has been gaining popularity. These screens can be placed at desired locations and used to display ads, videos, or other types of content. The use of digital screens is a more affordable and effective solution for small businesses, and it is a marketing trend that is on the rise.
Industry Worth
Outdoor advertising agencies are worth a lot of money. The industry is growing, and it’s projected to grow even more in the coming years. Outdoor advertising agencies have many different ways they can make money, including selling ads, selling services and products, and offering consulting services.
The most important thing to know about outdoor advertising agencies is that they are not just one thing. There are many different types of outdoor advertising agencies—some offer only advertisements while others will also offer consulting services or provide services related to the installation of the ad itself. Some advertise on billboards while others use other forms of technology like electronic signs or digital displays.
Another important thing to know about outdoor advertising agencies is that they often hire employees who specialize in either one type of technology or another. For example, if your company specializes in using electronic signs as opposed to traditional billboards then you may want someone who has experience with those types of signs instead of someone who has experience with traditional billboards only because there may be some differences between the two types of ads (for example: size limitations).
Industry Deprivation Due To Non Tech Approach
The outdoor advertising industry has been suffering from a lack of innovation for the past few years. This is because the industry has been using outdated technology and methods to advertise. The result is that advertisers have been deprived of new ways to reach customers and keep them interested in their brands.There are several reasons for this, but one of the main ones is that many advertisers are not able to afford new technology. For example, many companies do not have enough money to purchase new billboards or other forms of outdoor advertising. This means that they can no longer afford to invest in newer technologies or methods that could help them reach more people with less money or time.
Other reasons include a lack of creativity among advertisers because they are used to doing things a certain way, or simply because they do not know how else their businesses could be improved by investing in new technology or methods instead of old ones already being used by other companies who already have more resources available at their disposal than most businesses do when it comes time to invest in something like this type of thing).
OOh Current Business Model
The current outdoor advertising media business model is centered on the idea that people are less likely to buy products if they don’t see them, and thus it’s important to provide them with information about the products. They do this by placing advertisements in public spaces where people can see them, such as billboards or bus shelters. Outdoor advertising media companies typically focus on selling a single brand of product, but they may also sell other products like food or gasoline. The outdoor advertising market is mostly dominated by national companies that have a high degree of brand recognition. These companies are also able to afford large-scale advertisements which are typically cost-effective and will increase sales for their products and services.
The most popular type of outdoor advertising media is billboard advertising. Billboards are large pieces of plastic that are fixed to poles in high-traffic areas. They can be up to 100 feet tall, 200 feet wide, and 300 feet long—and sometimes even longer! These signs are designed to last for years without needing replacement or repair. The majority of these signs are either painted black or silver so they reflect light from cars’ headlights instead of providing illumination themselves.
Strategies
The Company strategy is to grow and diversify the business by advertising industry sector, professional disciplines, geography, and level of focus, whether through OOHAPP Applications, Websites, or OOHAPP professionals, intending to become the leading specialist outdoor advertising solution provider in each of our targeted markets.
Because outdoor advertising activity is deeply affected by economic cycles, being more diverse reduces reliance on individual businesses or markets, making the organization more resilient overall. This strategy is carried out entirely through organic growth of existing and new teams, offices, disciplines, and countries while maintaining a consistent team and meritocratic culture.
We stimulate organic growth by leveraging the skills and experiences of proven OOHAPP professionals, ensuring we have the best and most experienced home-grown talent in each key role. When we invest in a new business, we do so with a long-term goal in mind, knowing there will be times when economic activity slows. While it is difficult to predict when and how severe these slowdowns will be, it has been our practice in the past and will continue to be our intention in the future to maintain our presence in our chosen markets while keeping a tight grip on our cost base.
OOHAPP Objectives in a Business to Business (B2B)
We have strongly developed an integrated framework for advertising objectives based on three frameworks from consumer advertising. OOHAPP can play an essential role in achieving specific advertising objectives. While the ultimate aim of any communication strategy is to drive sales, not all ads have a direct or immediate influence on sales. Different advertising executions are designed to achieve other objectives, and the ultimate goal is to create favorable leverage on (increase or sustain) sales.
The hierarchy of effects approach that forms the basis of several models of measuring advertising effectiveness is based on the premise that the audiences must first process information from advertisers, then develop (and change) attitudes, and finally behave (positively or negatively) towards advertisers’ products as a result of these messages.
PRAVEEN RASTOGI
FOUNDER
For, OOHAP International OPC Private Limited
Frequently Asked Questions
What’s the size of the round?
We are looking to raise a pre-seed round of $1.5M to expand our
product development, scale our team and create a strong
marketing strategy. The funds will be used to develop an OOHAPP
that will automate the process of finding the right campaign with
perfect locations for outdoor advertisements. This platform will
enable advertisers to save time.
What’s the allocation of the funds?
We plan to allocate the funds as follows:
• 40% for product development and engineering
• 30% for marketing and promotion
• 20% for customer service and support
• 10% for administrative costs.
We believe that this allocation will enable us to create a robust, AIdriven platform for outdoor advertising that meets the needs of our
customers
What’s the allocation of the funds?
We plan to allocate the funds as follows:
• 40% for product development and engineering
• 30% for marketing and promotion
• 20% for customer service and support
• 10% for administrative costs.
We believe that this allocation will enable us to create a robust, AIdriven platform for outdoor advertising that meets the needs of our
customers
What’s pre-money valuation
Our pre-money valuation for OOHAPP is currently US$ 5 million. We
are confident that this valuation properly reflects the potential of our
custom AI-based platform for the OOH Media Industry. We believe
that our platform can revolutionize how outdoor advertising is done,
and as such, our current valuation appropriately reflects the value of
the technology and the potential of the market.
How did you determine the size of the round?
We conducted extensive market research to determine the size of the round. We considered the size of our target market, the current competitive landscape, and our projected growth over the next
several years. We then calculated the amount of capital that would be required to reach our goals and came to the conclusion that this particular round size is the best fit for our objectives
What is the progress of talks with other investors?
We have been in talks with various investors in the outdoor
advertising industry for our pre-seed round. We have received
positive feedback from them so far and are currently in the process
of negotiating terms. We are confident that we will be able to secure
the necessary capital to continue our development and bring our
product to market. We believe that OOHAPP.
Why do you need a round if you already have positive EBITDA ?
We believe that a pre-seed round would be beneficial for our
company’s growth and long-term success. The additional capital
would enable us to expand our operations and accelerate the
development of our custom AI-based platform for the outdoor
advertising industry. It would also help us to reach a larger customer
base by allowing us to invest in marketing and sales initiatives.
Furthermore.
Do you already have term sheets from other funds?
Yes, we have received term sheets from several investors. However,
we are confident that OOHAPP offers a unique opportunity for
investors that cannot be found elsewhere. We believe that the
potential returns on investment and our innovative approach to the
industry make this a particularly attractive investment opportunity.
We are eager to discuss further and welcome the opportunity to
discuss further details with you.
What are your expectations regarding the valuation?
Our expectations for pre seed valuation are as follows:
We anticipate a valuation of at least $5 million, based on the
current market conditions and the potential of our OOHAPP
platform.
We believe that OOHAPP’s innovative technology and its
potential to revolutionize the outdoor advertising industry will
make it a valuable asset to potential investors.
Who wants to invest?
OOHAPP offers a unique solution for the industry by leveraging the
power of advanced technology such as machine learning and artificial
intelligence.
The platform provides a one-stop destination for advertisers to reach
their target audience more efficiently and accurately, while cutting
costs and increasing ROI. It also offers a wide range of analytics and
insights to help advertisers make informed decisions.
Why do you need a round?
We need the pre seed round to help us further develop our AI
based outdoor advertising platform, OOHAPP.
This funding will allow us to hire key personnel, finance our
marketing campaigns, and build out our platform. With the right resources, we will be able to expand our
customer base, improve our product, and stay ahead of the
competition.
What is the expected runway from this round?
Our pre-seed round is expected to provide us with a runway of 18 months. During this time, we will focus on further developing our OOHAPP platform and expanding our customer base. We anticipate
that our platform will be ready for launch to the outdoor advertising industry by the end of the 18 months. Moreover, we will use the preseed round funds to build out our team and infrastructure to support our growth.
