The benefits of using OOH
The Out-of-Home (OOH) medium is one of the most effective ways to reach consumers across every demographic.
THE BENIFITS OF USING OOH (out of home)
The Out-of-Home (OOH) medium is one of the most effective ways to reach consumers across every demographic. In fact, it is estimated that 72% of North American consumers use OOH media as their main source of entertainment and information.
In recent years, the outdoor advertising industry has seen tremendous growth. As a result, the number of outdoor advertising companies has increased significantly. The market is extremely competitive and global in nature. Out-of-Home (OOH) continues to be an important part of the global media landscape. OOH is an effective way for advertisers to reach consumers in a cost-effective manner.
OOH provides a platform for advertisers to reach more consumers than TV or radio.
Out-of-Home communicates faster, more effectively, with greater flexibility, and increasingly benefits from a more reliable accountability that allows consumers to see messages at any time of day or night. For example, there are no blackout periods or restrictions on time frames during which advertisements can be viewed or heard by consumers.
In addition to improving the reach and effectiveness of their campaigns, advertisers also benefit from increased brand awareness through OOH exposure. OOH offers numerous benefits that can help drive sales for many businesses:
1) It’s easy for consumers to find your ad – whether it’s a digital billboard on one side of the street or multiple digital billboards on both sides of the street;
2) It’s easy for consumers to recall your product – whether it’s a print ad in an
OUR APPROACH. Closeness and agility.
Audiences in cities, airports and shopping centres are distinct and have different needs. As a result, each piece of street furniture is unique, custom-designed or adapted specifically to meet the users’ needs: the right service and the right information at the right spot and the right time. For example, in airports our digital screens can adapt in real time to welcome passengers in the language of the country where their flight originated.
The Best Trends in OOH
THE BENIFITS OF USING OOH media are numerous
Outdoor advertising can help build brand awareness and establish customer loyalty by reinforcing messages through unique placements at key times during the day, week and year.
