The list of brands that use OOH is constantly growing, and is largely dependent on the category the company is in. Automobile Brands – OOH advertising is common among automobile brands like Ford and Toyota. Food and Drink Brands – Brands in this category often use OOH such as Pepsi and Coca-Cola. Retail Brands – There are a lot of retail brands that use OOH, including JC Penny and Walmart.