In the last several years, there’s been a rise in new technology in the out-of-home advertising industry. Advertisers now have more options than ever when reaching their target audiences, from digital billboards to interactive posters. With so many new options available, it can be tough to keep up with the latest trends. That’s why we’ve put together this list of major digital out-of-home advertising trends you need to know to boost your business. From programmatic buying to data-driven creative, read on to learn more about what’s hot in the world of out-of-home advertising.
The shift to digital has made advertising outside of homes an incredible innovation. This is sure to increase as more companies see this impact with the coming digital-out-of-home statistics. The increase is also evident through data.
In addition, rising investments in digital-out-of-home advertising are likely fueling regional growth. The growing prevalence of digital out-of-home ads in property marketing is driving growth in the market because of high commercial conversion rates.
Digital out-of-home advertising trends allows real estate brands to get creative by using contextually relevant and timely messages, which is expected to boost the segment’s growth over the projection period. Brands can use the flexibility of digital out-of-home advertising to deliver different messages depending on the context, such as the weather or the time of day.
As Out-of-Home advertising grows, companies need to integrate their OOH media efforts with their digital social media marketing efforts to give customers the complete loop of engagement and delight. The biggest trends we expect to see within the OOH landscape are brands leveraging OOH and programmatic digital opportunities more and more to engage audiences on a hyper-local basis. The static billboards of old are increasingly being replaced with dynamic digital signage, which updates in real-time and is triggered from mobile devices or connected cars, which points to the way the integration of digital technologies with outdoor advertising is opening up exciting opportunities for marketers.
While printed billboards are still dominant, the inventory for digital OOH is taking on new forms and offering advertisers the opportunity to offer more dynamic creative and customized triggers. Brands no longer have the luxury of thinking of a traditional dominance strategy in the OOH space, consumers now want a mix of digital and physical experiences, and users’ perceptions of brands and emotions are enhanced by being exposed to the mix of online and offline to make purchase decisions.
As advertisers put more spending into digital advertising, we will also see replacing the OOH screens with digital ones. Many companies are taking notice of the trustworthiness and the increase that an OOH ad can provide and are increasing the budgets they devote to that form of advertising.
1. The Future of Digital Out-of-Home Advertising
As the world goes increasingly digital, so does advertising. And while some traditional forms of advertising are being left behind, others are being reinvented for the digital age.
One such form is digital out-of-home advertising. OOH, advertising has been around for a while, but it’s only recently that it’s started to be used in a truly effective way.
And as more and more businesses realize the potential of OOH advertising, its popularity is only set to grow. In this article, we’ll look at some of the major trends in digital OOH advertising that you need to know about to boost your business.
- Personalization- With technological advancement, businesses can target their ads more effectively than ever. With personalization, businesses can ensure that their ads are seen by those most likely to be interested in them. This means businesses can get more bang for their buck with OOH advertising, as they’re not wasting money on ads that no one will see.
- Interactivity- Businesses can now create ads that people can engage with directly. This helps to capture attention and interest in a way that static ads simply cannot. Interactive ads also allow businesses to collect data about their audience.
- Augmented Reality- Augmented Reality allows businesses to create ads that people can interact with in the real world. This is an incredibly powerful tool for businesses, allowing them to bring their ads to life in a previously impossible way. Digital OOH advertising is the future of advertising. And with personalization, interactivity, and AR, the possibilities are endless. So, digital OOH advertising is worth considering if you’re looking for a way to take your business to the next level.
2. The Benefits of Digital Out-of-Home Advertising
Digital out-of-home advertising is one of the most effective and efficient ways to reach consumers. It allows businesses to target specific audiences with highly relevant messages at the right time and place. Additionally, digital out-of-home advertising is flexible and can easily adapt to changing consumer needs and preferences.
Some of the key benefits of digital out-of-home advertising trends include the following:
- Increased reach: Digital out-of-home advertising allows businesses to reach a wide variety of consumers, including those who may not be exposed to traditional forms of advertising.
- Improved targeting: With digital out-of-home advertising, businesses can target specific audiences with customized messages. This helps ensure that the right people see the right message at the right time.
- Enhanced engagement: Digital out-of-home advertising is interactive and engaging, which helps to capture attention and drive results.
- Increased flexibility: Digital out-of-home advertising is highly flexible, allowing businesses to quickly adapt their campaigns to changing consumer needs and preferences.
- Improved ROI: Digital out-of-home advertising provides an excellent return on investment, making it an efficient and cost-effective way to reach consumers.
3. Personalized advertising trends
Digital out-of-home advertising is one of the most effective ways to reach consumers, and it will only become more popular in the coming years. Here are some major trends to be aware of:
- Personalized Advertising– Out-of-home advertising is becoming more personalized, thanks to advances in technology. Advertisers can now target specific demographics with laser precision, making sure that their message is seen by the people most likely to be interested in it.
- Increased Interactivity- As digital out-of-home advertising becomes more commonplace, advertisers are looking for ways to make their ads more interactive. This can include anything from QR codes that take viewers to a landing page with additional information to games and puzzles that can be solved on a touchscreen display.
- Augmented Reality- Augmented Reality is starting to make its way into out-of-home advertising, and it’s sure to have a big impact on the industry. With augmented Reality, advertisers can give viewers an immersive experience that brings their message to life like never before.
- Big Data Analytics- Advertisers are increasingly using big data analytics to gather insights about consumer behavior. This information can then optimize campaigns for maximum effectiveness and ROI.
4. Programmatic advertising trends
There has been a shift in the way that advertisers operate. Increasingly, businesses are moving away from traditional advertising methods, such as print and television, towards digital channels.
One of the most significant changes in the advertising landscape is the rise of programmatic advertising. Programmatic advertising is a form of automated buying and selling of ad space. It uses data and technology to purchase ad inventory in real time, meaning that ads can target specific audiences.
Programmatic advertising is now the dominant form of digital advertising. This trend is expected to continue to grow in the coming years.
There are several reasons why programmatic advertising is becoming so popular:
- It allows businesses to save time and money by automating ad buying.
- It provides greater flexibility and control over who sees an ad and when they see it.
- Programmatic ads can be highly targeted, meaning that businesses can reach their ideal target audience with minimal wastage.
If you’re looking to boost your business with digital out-of-home advertising, then you need to be aware of these major programmatic advertising trends:
The continued rise of programmatic spending: As mentioned above, programmatic spending on digital display ads are predicted to grow rapidly.
5. Getting creative with Digital outdoor advertising
Digital out-of-home (DOOH) advertising is one of the most popular and effective forms of marketing and advertising. It allows businesses to reach their target audience with engaging, eye-catching content displayed on various digital screens, including billboards, buses, and even in shopping mall windows.
Businesses should be aware of a few major DOOH advertising trends to make the most of this powerful marketing tool.
- Personalized Advertising- One of the most important trends in DOOH advertising is the move towards personalized ads. This means creating ads specifically targeted to an individual viewer based on factors like their location, age, gender, and interests. This type of advertising is made possible by using data collected from devices like smartphones and smart TVs. By tracking what users are searching for online and where they spend their time offline, businesses can create highly customized ads that are much more likely to resonate with each viewer.
- Programmatic Advertising- Another major trend in DOOH advertising is the move towards programmatic buying. This refers to using algorithms to purchase ad space in real time based on user behavior and demographics. This type of buying allows businesses to get their ads in front of their target audience more quickly and efficiently than ever before. It also allows them to tailor their campaigns more specifically to each user.
6. DOOH provides increasingly relevant messages in locations
As we all know, advertising is constantly evolving. What was popular and effective years ago may not be today. This is especially true regarding digital out-of-home advertising (DOOH). As consumer behavior changes and technology advances, so too must DOOH campaigns.
Here are some major DOOH trends that businesses should be aware of to stay ahead of the curve:
- Location-based targeting- Gone are the days of blanket advertising campaigns that reach everyone regardless of location. With DOOH, businesses can now target specific locations with laser precision. For example, if you’re a retailer selling winter gear, you can target your ads to people in areas that are currently experiencing cold weather. Or if you’re a restaurant, you can target ads to people near your location at lunchtime or dinnertime.
- Personalized messages- Another trend in DOOH is personalized messages. Thanks to technological advances, businesses can now create ads specifically tailored to each viewer. For example, someone who has previously shown interest in your product or service may see a different ad than someone who hasn’t. This allows you to target your audiences and improve your chances of conversion.
- Interactive content- Interactive content is another way to make your DOOH campaign more engaging and effective. By incorporating interactive elements into your ads, you can
Conclusion
Out-of-home advertising is an important part of any marketing mix, and it’s only getting more important as digital out-of-home (DOOH) becomes more prevalent. By understanding the major Digital Out-of-Home Advertising trends, businesses can better utilize this growing medium to reach their target audiences. OOH, ads are expected to be one of the biggest drivers of advertising spending growth. We would be remiss if we did not mention the expected rise of digital OOH ads, which range from digital billboards and kiosks to video ads.
