Are you looking for a creative and cost-effective way to market your business? Then you need to consider sandwich board advertising. Sandwich boards are signs on the sidewalk or street before a company. They are usually made of wood or cardboard and have two characters, one on each side.
There are many different types of sandwich board advertising, from simple to more complex and eye-catching, and because they are so versatile, they can be used in various ways to promote your business.
Here are just a few of the reasons why you should add sandwich board advertising to your marketing toolkit:
1. What is sandwich board advertising?
Sandwich board advertising is a type of out-of-home advertising that involves placing a sign or board in a strategic location where foot traffic is high. Sandwich board advertising attracts attention and generates interest in a product or service.
While sandwich board advertising has been around for centuries, it has seen a resurgence recently as businesses look for new and creative ways to reach their target audiences. When done correctly, sandwich board advertising can effectively reach potential customers and create awareness for your brand.
There are a few things to keep in mind when planning your sandwich board campaign:
- Location: Where you place your sandwich boards can make all the difference. Make sure to place them in high-traffic areas where your target audience will see them.
- Design: Your sandwich boards should be eye-catching and easy to read. Use images and colors to stand out and clear, concise text that can be easily read from a distance.
- Timing: Timing is everything when it comes to OOH advertising. Make sure your campaign runs during peak times when foot traffic is highest.
2. Types of sandwich board advertising
There are two main types of sandwich board advertising: digital and static.
- Digital sandwich boards are becoming increasingly popular as they offer advantages over static boards. For one, they are more eye-catching and attention-grabbing, thanks to their moving images and bright colors. They are also more versatile, as they can display various messages. Finally, they are easier to update and change, so you can keep your advertising campaign fresh and up-to-date.
- Static sandwich boards are the traditional type of board and are still widely used. One advantage they have over digital boards is that they are often cheaper to purchase. They also tend to be more durable and weather-resistant so that they can be used outdoors in all kinds of conditions. Digital sandwich boards are a newer type of board that offers several advantages over static boards. One advantage is that they are often more eye-catching and attention-grabbing since they can include flashing lights or moving images.
Digital boards are also more versatile since they can be easily updated with new information. This is especially helpful if you need to regularly change the news on your board, such as for a daily specials board at a restaurant. However, digital boards can be more expensive than static boards and require electricity to operate.
3. Sandwich board features
A catchy headline or slogan will help grab attention and make people curious about what you have to say. Several features can make a sandwich board more effective. These include:
- Eye-catching design: Use bright colors and exciting graphics to make your board stand out.
- Simple message: Keep your message clear and concise so people can easily understand it.
- Call to action: Include a call to action so that people know what you want them to do after reading your board.
- Location: Place your board in a high-traffic area so more people will see it.
Make sure to include all the necessary information on your board so that people will know what it is about and what you want them to do. Be sure to put your board where a lot will see it. If you want people to take action on your board, include a call to action.
You need to consider sandwich board advertising if you’re looking for a creative and cost-effective way to market your business. This type of advertising can be used in various ways to promote your business, and it offers several benefits that make it an ideal marketing tool.
4. Benefits of Promotional Sandwich Boards
A sandwich board is a great way to get your message out there, especially if you promote a sale or special event. They are also relatively inexpensive, so you can get a lot of use out of them without breaking the bank.
There are many benefits to using promotional sandwich boards, including the following:
- They are evident. Sandwich boards are usually placed near the entrances of businesses, or on sidewalks, so they are hard to miss. This means more people will see your message and be aware of your event or promotion.
- They are eye-catching. Sandwich boards are often brightly colored or have attention-grabbing graphics. This makes them more likely to catch people’s eyes and get their attention.
- They are versatile. Sandwich boards can be used for various purposes, such as promoting sales, events, or new products/services. This makes them a versatile marketing tool that can be used in many different ways.
- They are easy to set up and take down. Unlike other marketing materials (such as billboards or storefront signs), sandwich boards are relatively easy to set up and take down. This makes them ideal for businesses that want to promote something short-term.
- They are portable. Sandwich boards are easy to carry around, which makes them perfect for businesses that want to promote their products/services in multiple locations. In addition, this makes them ideal for companies that want to promote something on a short-term basis.
- They are portable. Sandwich boards are easy to carry around, which makes them perfect for businesses that want to promote their products/services in multiple locations.
This makes them especially ideal for businesses that want to promote something on a short-term basis or that have to move their promotions around frequently. They are also relatively inexpensive, which makes them a good option for businesses on a tight budget.
5. Uses of sandwich board advertising
A sandwich board is a type of sign typically used by businesses to advertise their products or services. Sandwich boards are usually placed outside the company, on the sidewalk, or street. They are often used by small or medium-sized businesses, as they are a cost-effective way to reach potential customers.
There are many different uses for sandwich board advertising.
- Some businesses use them to advertise special offers or discounts, while others use them to promote new products or services.
- Sandwich boards can also be used to raise awareness of the business itself. One of the main benefits of using sandwich boards is that they are apparent. This means that potential customers who may not have seen the business will now be aware of it.
- Sandwich boards are relatively inexpensive, which makes them a good option for businesses on a tight budget.
- Another benefit of sandwich boards is that they can be placed strategically. For example, if a business is located near a busy intersection, setting a sandwich board is likely to result in more exposure than if the board was placed in a less active area.
Overall, sandwich board advertising can effectively promote your business, especially if you are on a tight budget.
6. Case studies
To determine whether or not sandwich board advertising is suitable for your business, it is essential to consider the benefits and the drawbacks. However, looking at real-world examples of companies that have used sandwich boards successfully is also helpful.
Here are few case studies of businesses that utilized sandwich boards as part of their marketing strategy:
- A local café uses a sandwich board to draw attention to its new breakfast menu. The results were impressive – the café saw a 20% increase in sales of breakfast items within the first week of using the sandwich board.
- A small clothing boutique used a sandwich board to advertise a sale on winter coats. The deal was so successful that the boutique sold out of skins within two days.
- A pet store used a sandwich board to promote a new line of pet food. As a result, the store saw a significant increase in foot traffic and sales of fresh pet food.
- Pizza stores placed a sandwich board in front of their store advertising their new delivery service. The sandwich board successfully attracted attention and generated interest in the new delivery service. Additionally, it helped to increase sales for the business overall.
- A book store placed a sandwich board outside their store advertising a special sale on books. The sandwich board successfully attracted attention and generated interest in the sale. Additionally, it helped to increase foot traffic to the store and resulted in increased sales.
- A Hardware Store placed a sandwich board in front of their store, advertising a special sale on tools and hardware supplies. The sandwich board successfully attracted attention and generated interest in the sale. Additionally, it helped to increase foot traffic to the store and resulted in increased sales. Additionally, it helped to increase foot traffic to the store and resulted in increased sales.
Conclusion
A sandwich board is a style of advertisement that consists of two panels that can either hold a message or a graphic. Using this walking billboard as an advertisement for your brand or promotion is fantastic.
In the digital era, marketing requires developing an online presence and occasionally necessitates the additional price of working with a digital marketing specialist. However, this is one of many sensible tactics for companies that depend substantially on foot traffic. For example, sandwich boards for promotions are a powerful marketing tool that produces leads and sales. These affordable, sturdy signage are a striking way to communicate with an audience.
